When I first dreamed up The Good Copy Company and registered my business more than four years ago, I actually wanted to call it something else.
My dream name, or so I thought, was The Bush Telegraph, sharing the stories of rural and regional Australians. It summed up what I wanted to do perfectly. I loved that name - still do - and I could see clearly in my mind the beautiful logo and branding that would go with it.
But it turned out that it was such a good idea that - spoiler alert - I wasn’t the first one to have it. There were dozens of registered businesses and social media accounts with variations of The Bush Telegraph, so I was forced back to the drawing board.
The Good Copy Company was born in the air, thousands of feet above the red dust of the South Australian outback on a flight from Olympic Dam to Adelaide. It arrived in a mile-high blast of inspiration. A version of the logo - pretty close to the one you now see here - was scrawled onto a post-it note that I keep to this day.
You see, as well as describing literally what I do - write (hopefully good!) copy or content - I was thinking through the process of writing and editing, of crafting words, filing them down and shaping them like a piece of timber to create something beautiful - you start with the rough draft, and you end with the good copy.
The good copy is the bit that you hand up to the teacher, the bit that gets a scratch-n-sniff sticker and gets shown to Grandma and finds a place on the fridge. The good copy is the best possible version.
It was perfect. Hello The Good Copy Company - gosh I’m glad I met you! 🍋
