Corona baby

Corona baby

Two blue lines: positive. Life changing, no matter your circumstances.

Fertility treatment and ‘trying’ to have a baby is a lonely road. When you’re surrounded by joyous announcements and arrivals, with no announcement or arrival of your own, you might feel very isolated indeed. You might even feel ever-so-slightly less than thrilled for your dear friend when she tells you she is having a baby; and moments later you might feel hot waves of guilt and shame for not sharing one hundred per cent in her joy.

Why the Good Copy?

Why the Good Copy?

When I first dreamed up The Good Copy Company and registered my business more than four years ago, I actually wanted to call it something else.

My dream name, or so I thought, was The Bush Telegraph, sharing the stories of rural and regional Australians. It summed up what I wanted to do perfectly. I loved that name - still do - and I could see clearly in my mind the beautiful logo and branding that would go with it.

But it turned out that it was such a good idea that - spoiler alert - I wasn’t the first one to have it. There were dozens of registered businesses and social media accounts with variations of The Bush Telegraph, so I was forced back to the drawing board.

The Good Copy Company was born in the air, thousands of feet above the red dust of the South Australian outback on a flight from Olympic Dam to Adelaide. It arrived in a mile-high blast of inspiration. A version of the logo - pretty close to the one you now see here - was scrawled onto a post-it note that I keep to this day.